2008 marked the dawn of the mobile revolution. By 2015, cloud computing saw widespread adoption. In 2023, artificial intelligence (AI) went mainstream, and now, in 2024, generative AI is capturing everyone’s attention.
For technology companies, these innovations either integrate seamlessly into their products and services or emerge as stand-alone solutions.
In 2024, the expectation is clear: your B2B software must be intelligent. Today’s AI wave echoes the transformative impacts of mobile and cloud technologies from the past.
So why are these ingredients important?
When combined, these technologies have the power to automate workflows, deliver on-the-go customer experiences, and provide real-time data at your fingertips. Here are some other benefits:
- Speed to Market: Accelerate your time-to-market with automated processes. Spending all of your time with email and spreadsheets?
- Competitive Advantage: Stay ahead of the curve by leveraging cutting-edge technology. With teams tasked to do more with less, new technologies put the brand in prime position to compete with less staff or budgets.
- Performance: Enhance your system’s efficiency, reliability, and increase your results. In the marketing world, these innovations quickly spot patterns and act on recommendations, providing tremendous efficiency especially if you are managing millions of campaign line items.
- Scalability Across Teams: Ensure your solutions can grow and adapt with your business needs.
It’s important to note the pitfalls if you’ve never considered the importance of intelligent software:
- Market Position: Brands without mobile, cloud, or AI strategies risk falling behind in a rapidly evolving technological landscape.
- Customer Trust: Modern consumers expect brands to leverage the latest technologies for better service. Not meeting these expectations can erode trust and loyalty.
- Long-term Sustainability: In the long run, lacking these strategies can affect a brand’s ability to adapt, compete, and grow in the market.
As you plan for the second half of 2024 and beyond, consider whether your next marketing partner has these essential elements baked into their technology offering.
Implementing mobile, cloud, and AI strategies is crucial for staying relevant, competitive, and efficient in today’s digital age.
Life is short, eat the cake.
Adam Chandler. COO/Co-Founder. Eulerity
